The Benefit No One Talks About When They Talk About the Google Ad Grant
Every nonprofit director knows the pitch: Google gives qualifying organizations up to $10,000 per month in free search advertising. It sounds like a gift. And it is. But almost every conversation about the Ad Grant stops there — at “free clicks” and “more website visitors.” That framing undersells the Grant by an enormous margin. What […]
The Most Underused Fundraising Tool: The Google Ad Grant
Many nonprofits think of fundraising in only three ways: events, email, and social media. But there is one resource that quietly outperforms all of them — and most organizations never use it. The Google Ad Grant. What It Is Google gives eligible 501(c)(3) nonprofits $10,000 per month in free search advertising. That is $120,000 per […]
