Google created the Google Ad Grant to support the vital work of nonprofits around the world by giving them access to one of the most powerful tools in digital marketing: Google Ads.
Through the program, eligible nonprofits receive up to $10,000/month in free advertising on Google Search.
To Amplify Impact
Google recognizes that nonprofits tackle some of the world’s most important challenges. By providing free ads, they help organizations raise awareness, attract donors, recruit volunteers, and promote services at no cost.
To Support the Public Good
Google sees the Ad Grant as a way to give back to the communities its platforms reach. Supporting nonprofits helps build a stronger, more informed, and more compassionate world.
To Increase Digital Inclusion
Many small and mid-sized nonprofits don’t have the resources for paid marketing. The Ad Grant levels the playing field by giving them access to digital tools usually reserved for big-budget campaigns.
To Help Nonprofits Be Found
Every day, people search Google for help, resources, or ways to give back. The Ad Grant helps nonprofits show up in those moments that matter—when someone is searching for what they offer.
Google wants to empower nonprofits to reach more people and create a greater impact. The Ad Grant is their way of turning clicks into change.
